Printable Marketing Plan Template
This 2-page marketing plan template is for business owners, marketers, and teams who need a simple way to organize a campaign or yearly plan. It includes fields for Business, Period, and Prepared by, plus sections for Situation, Goals (SMART), Target customers, Positioning and key message, Channels and budget, Calendar, and Review. The channels table includes columns for Channel, Budget, Target CPL, KPI, and Owner. The calendar section includes Month and Campaigns and activities with rows for Month 1, Month 2, and Month 3.
Free printable · PDF
- 2 pages
- US Letter — choose “Fit to page” for A4
- PDF, 56 KB
Free for personal, family and classroom use.
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Fill in each section in order, starting with your current situation and goals. Use the channels table to compare spending and results, then map activities across the monthly calendar. Keep the review section for notes on what worked, what missed target, and what to change next time.
Good for
- Plan a quarterly marketing campaign
- Track channel budgets and KPIs
- Organize goals, audience, and messaging
Tip: Print single-sided and keep one copy with your team notes for easy review.
5 files · DOCX, PDF, XLSX
Get every sheet: Marketing Plan Template Pack
This sheet plus 4 more in one download, with the editable Word and Excel files. Editable marketing plan document, a marketing budget workbook with CPL, CAC and ROAS formulas, a 12-month content calendar, a campaign brief template and a monthly KPI report.
$4.00 USD, one-time 5 files · about $0.80 each
- Instant download
- 7-day refund
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