Marketing Budget and Results Workbook
This workbook is for marketers, small business owners, and teams that need a clear view of channel performance. It includes a marketing budget and results table with columns for Channel, Budget, Actual spend, Leads, Customers, Revenue, CPL, CAC, and ROAS. Sample rows include Search ads, Social media ads, and Email marketing, with space to enter your own numbers.
Free printable · PDF
- 2 pages
- US Letter, landscape — choose “Fit to page” for A4
- PDF, 56 KB
Free for personal, family and classroom use.
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Use it to compare planned budget against actual spend and review what each channel produced. Enter your data for each row, then let the formulas calculate CPL, CAC, and ROAS automatically. It works well for monthly reporting, campaign planning, and checking which channels bring the best return.
Good for
- Track channel spend and results
- Compare budget with actual spend
- Review CPL, CAC, and ROAS
Tip: Print landscape so all columns stay on one page.
5 files · DOCX, PDF, XLSX
Get every sheet: Marketing Plan Template Pack
This sheet plus 4 more in one download, with the editable Word and Excel files. Editable marketing plan document, a marketing budget workbook with CPL, CAC and ROAS formulas, a 12-month content calendar, a campaign brief template and a monthly KPI report.
$4.00 USD, one-time 5 files · about $0.80 each
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